Strategy and Advice

Are you seeking expert advice to accelerate your ecommerce growth?

I collaborate with businesses in various capacities, from stand-alone projects addressing specific opportunities to ongoing fractional consulting and Board Advisory roles.

Ecommerce is a continually evolving landscape with emerging trends and opportunities all competing for your team’s attention. This can easily lead to uncertainty about where your team should focus at any given time: Is there something your missing? What’s the got the most potential to move the needle? What’s just hype and should be parked for now (or ever!)

Drawing on my experience working with businesses of all sizes and across numerous sectors, I cut through the noise to simplify your growth plans and identify the biggest opportunities. I then help you effectively implement and capitalise on them. The primary areas of focus typically include:

  • Transforming more of your website visitors into customers.

  • Yes, it really should be at the heart of any growth strategy!

  • Maximising ROI from your digital marketing spend, driving incremental traffic and revenue, and ensuring you invest in the right channels with the right partners. Focusing on net margin return, not just revenue.

  • Maximising the amount each customer spends per purchase.

  • Encouraging repeat purchases to increase profitability and improve the long-term ROI from your marketing spend. Ultimately aspiring for your customers to become brand advocates.

  • Exploring opportunities to trade internationally, identifying routes to market, and addressing essential user-experience and post-purchase considerations for successful international expansion. Read more about Internationalisation as a stand-alone service

  • The often overlooked, yet absolutely essential foundations for any successful ecommerce expansion and ensuring you exceed your customer’s expectations every time.

Do you want to scale your online business quickly and cost-effectively, or have a specific challenge or focus area you need help with in your online strategy?

Please get in touch to discuss how I can help your business grow.