Growth Roadmap
Are you unsure where to focus your time and what the biggest opportunities for growth are?
For many businesses, my work begins with a comprehensive audit of their online proposition to uncover primary growth opportunities across several key areas:
-
A deep dive into your website’s analytics, annotated customer journey reviews, and competitor website audits to identify changes that can increase conversion rates and turn more visitors into customers.
-
Evaluating the effectiveness of your digital marketing spend and identifying opportunities to drive incremental growth in order volume, revenue, and profitability from both existing and new acquisition channels.
-
Exploring strategies to encourage each customer to spend more with you each time they buy.
-
Identifying opportunities to re-engage previous shoppers, encouraging them to return and shop with you again and again. Returning customers typically spend more, refer friends, and increase your Customer Lifetime Value (CLTV).
-
Improving the post-purchase customer experience, making ecommerce order processing as efficient as possible, and ensuring ecommerce integrates harmoniously within your wider business.
-
Accelerating growth by expanding your market focus and acquiring customers from international markets.
The output of these audits is a clearly prioritised roadmap of growth opportunities across the outlined areas. Each opportunity is prioritised based on: the likely benefit to your business; the complexity of delivery; and the expected costs. This approach ensures you and your team can focus on the opportunities that offer the greatest return with the least amount of effort and cost.
Need help to bring it to life? Should you and your team require additional capacity and expertise to deliver elements of the roadmap, I can provide support as well.
